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Get Your Competitive Edge

VSP Premier Edge is doubling down on connecting private practices with VSP members. Learn how!

Get Your Competitive Edge

VSP Premier Edge is doubling down on connecting private practices with VSP members. Learn how!

Premier Edge Changes: One Tier. Big Value.

Beginning January 1, 2026, VSP Premier Edge™ will be simpler than ever to participate in. Say goodbye to the 3-level tier structure and hello to one simple level and frame target. Read more about these and other program changes.

Why Premier Edge? Stand Out, Attract Patients, and Keep Your Edge!

VSP Premier Edge™ connects valuable VSP® members to your practice, saving you time and helping you keep your competitive edge.
New to Premier Edge or need a refresher? Click here.

Stand out from the crowd

vsp

The Premier Edge banner highlights your listing on the Find a Doctor Directory on vsp.com, allowing more patients to find your practice.


More Visibility, More Clicks
Practice listings with the Premier Edge banner
average 3.7X more user clicks on vsp.com.1
 

Attract and retain valued patients

eye exam

Marketing to VSP members on your behalf helps
bring more VSP patients to your practice to maximize their vision benefits, increasing your potential exam revenue.

More Patients, More Exams
Practices participating in Premier Edge average
approximately 2X the patient exams per location.2

Market your practice your way

ladies

Personalized marketing support from a team of experts offers you simple, effective, ready-to-use solutions that help attract more patients to your practice and save you time.

More Support, More Patients
Practices participating in Premier Edge average
40% more new patients.2

Opportunities to Give Your Practice a Competitive Edge

We are committed to giving VSP members extra reasons to visit Premier Edge locations while investing in your practice with cost-saving benefits, plus tools and resources to support you and your staff. Below are just a few of the valuable benefits available to you as a practice participating in Premier Edge. Log in to your Provider Hub account to see the full list of benefits. 

Get Your Edge with a Complimentary Consultation

 

Our Global Business Development Managers can help you identify ways to streamline or grow your practice, increase patient satisfaction, and maximize profitability without sacrificing patient care. Schedule your complimentary consultation today.

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1 For Premier Edge Platinum and Gold-level locations. Monthly average June 2024 – December 2024, based on practice data all devices searches. 
2 Based on new patient exam claims, LTM through December 2024. Private Practice + HSO practices only (Retail is excluded)
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